@article{Considerations:2504, recid = {2504}, author = {Wakamori, Naoki}, title = {Portfolio Considerations in Differentiated Product Purchases: An Application to the Japanese Automobile Market}, address = {2011}, pages = {1 online resource (iii, 43 pages)}, abstract = {Consumers often purchase more than one differentiated product, assembling a portfolio, which might potentially affect substitution patterns of demand and, as a consequence, oligopolistic firms’ pricing strategies. This paper studies such consumers’ portfolio considerations by developing a structural model that allows for flexible complementarities/substitutabilities depending on consumer attributes and product characteristics. I estimate the model using Japanese household-level data on automobile purchasing decisions. My estimates suggest that complementarities arise when households purchase a combination of one small automobile and one minivan as their portfolio. Ignoring such effects leads to a overstated counterfactual analysis. Simulation results suggest that a policy proposal of repealing the current tax subsidies for small ecofriendly automobiles would decrease the demand for those automobiles by 9%; less than the 14% drop predicted by a standard single discrete choice model.}, url = {http://www.oar-rao.bank-banque-canada.ca/record/2504}, doi = {https://doi.org/10.34989/swp-2011-27}, }